Green consumerism refers to a state in which consumers demand products and services that have undergone an eco-firendly production process or one that involves recycling and safeguarding the planets’ resources. In other words, green consumerism entails the production, promotion, and advancement of the utilization or use of goods and services based on their pro-environment benefits.
Economic, social, and cultural forces have set the framework for green consumerism. This is because it is a social attitude and movement in the modern era, especially aimed at encouraging people to be more aware of the firms’ production processes and only to buy or use products and services that do not harm the environment. For this reason, green consumerism has created a balance between the buyers’ behaviors and the organizations’ profit objectives as it mostly based on the sustainable and pro-environmental behavior of consumers.